You target the wrong searches
High-volume topics can attract audiences outside your market. We assess buyer relevance and connect query groups to pages with a clear commercial purpose.
VortAxis · Managed SEO services
SEO Services That Connect Search Demand With Your Business
Give your commercial pages a stronger role in customer acquisition. VortAxis provides ongoing search engine optimization services for SaaS, software, and B2B companies, combining research, technical improvements, content, and implementation support.
SEO experience since 2012SaaS, software & B2B focusMonthly plans from $2,500
Start with the constraint01 / SEARCH DEMAND 02 / WEBSITE COVERAGE 03 / IMPLEMENTATION
Find the Gaps Between Being Seen and Being Chosen
An effective SEO program addresses the reasons suitable buyers miss your website, overlook your offer, or leave without taking the next step.
Your strongest offer is hard to find
A broad homepage or thin service page may fail to explain a specific capability. We identify where existing pages need depth and where distinct pages are justified.
Good recommendations stay in a backlog
Technical fixes and content updates need ownership. We agree which tasks we deliver, which need your team, and what must happen before work can move forward.
What our SEO services cover01 / SEO workstream 02 / SEO workstream 03 / SEO workstream 04 / SEO workstream 05 / SEO workstream 06 / SEO workstream
One Roadmap Across the Work That Matters
We select the workstreams your website needs and agree their depth before starting. Your monthly scope follows the opportunities and constraints identified for your business.
SEO Strategy & Keyword Research
Choose opportunities that fit your offer and sales process.
- Review search demand for agreed markets and customer needs.
- Assess competing results and the page types that satisfy each intent.
- Group queries and map them to existing or proposed pages.
- Prioritize work by relevance, opportunity, effort, and dependencies.
Typical output: A keyword-to-page map and an ordered SEO roadmap.
Technical SEO
Help search engines discover and understand the right pages.
- Check indexing, crawl paths, canonical signals, and redirects.
- Review rendering risks and the availability of important content.
- Assess site hierarchy, internal links, and relevant structured data.
- Document priority fixes and coordinate implementation checks.
Typical output: A technical task list with examples, priorities, and acceptance criteria.
On-Page & Commercial Page SEO
Make your offer clearer at the point buyers evaluate it.
- Review product, feature, service, and use-case pages.
- Improve headings, metadata, keyword coverage, and information flow.
- Address buyer questions, differentiation, evidence, and next steps.
- Resolve competing page targets and strengthen internal linking.
Typical output: Page-specific optimization recommendations or agreed content edits.
SEO Content Planning & Optimization
Build useful coverage around the questions buyers actually ask.
- Assess the role and performance of existing content.
- Identify material to update, consolidate, or develop further.
- Create briefs with intent, structure, expert input, and internal links.
- Connect educational content with relevant commercial pages.
Typical output: A prioritized content plan, briefs, and optimization tasks within the agreed scope.
Link Building & Authority Development
Identify relevant opportunities to support important pages.
- Review the backlink profile and competitor referring domains.
- Assess potential websites for topical and audience relevance.
- Plan outreach around useful expertise, assets, and target pages.
- Review opportunities for editorial quality and link-related risks.
Typical output: An agreed outreach plan and visibility into the opportunities being pursued.
SEO Measurement & Improvement
Use evidence to decide what deserves the next round of work.
- Establish a baseline in Google Search Console and GA4.
- Group performance by meaningful queries and landing pages.
- Review organic inquiries, demo requests, or signups when tracking allows.
- Use results and sales feedback to adjust the roadmap.
Typical output: A clear view of completed work, performance signals, and next priorities.
Scope is explicit. The proposal defines deliverables and execution capacity. Development, full content production, external placements, and other third-party costs are clarified before work begins.
Example: from opportunity to execution
What Improving a Service Page Can Involve
Suppose your software business sells healthcare development, but relevant buyers mostly reach broad blog articles. The right response starts by identifying why the commercial page is missing demand.
Validate the intent
Check whether buyers need a provider, an explanation, a comparison, or a specific capability.
Review the page
Assess whether the page clearly explains services, relevant experience, delivery approach, and qualification criteria.
Support discovery
Improve its indexability and internal links from related articles, services, and case studies.
Evaluate the response
Track relevant visibility and website actions. Use inquiry quality and sales feedback where those data are available.
This is an illustrative workflow, not a client result or a promise of performance. The same discipline applies to SaaS product, feature, and use-case pages.
A coordinated engagement01 / DISCOVERY 02 / PLANNING 03 / EXECUTION 04 / REVIEW
How We Turn Your SEO Priorities Into Completed Work
Understand your business
Discuss your offer, buyers, market, sales process, previous work, and constraints. Review the data needed to establish a useful baseline.
Agree the first priorities
Identify the pages and issues worth addressing first. Confirm deliverables, implementation owners, required inputs, and measures of progress.
Deliver and coordinate
Complete agreed SEO work and support the route to implementation. Give your developers and writers clear tasks, examples, and feedback.
Refine the next priorities
Assess completed work and emerging performance data. Adjust the roadmap when evidence, market conditions, or business needs change.
Responsibilities that make work happen
Know Who Does What Before the Engagement Starts
Clear ownership prevents recommendations from becoming another list your team has no time to use.
| Work area | VortAxis | Your team |
|---|---|---|
| Strategy & priorities | Research, recommendations, and the agreed roadmap. | Business goals, product context, and approval of priorities. |
| Technical changes | Diagnosis, specifications, and SEO verification within scope. | Developer availability, deployment, and platform access as agreed. |
| Content | Keyword mapping, briefs, reviews, and agreed page edits. | Subject expertise, factual approval, and writing resources where needed. |
| Measurement | Search and analytics review, interpretation, and recommendations. | Relevant account access and feedback on lead quality. |
| Approvals | Explain choices, dependencies, and required inputs. | Review work and approve changes through an agreed process. |
Who we work with
SEO Support for Businesses With Complex Offers
SaaS companies
Connect category, feature, integration, and use-case searches with accurate product information and a useful route to a demo or trial.
Software & IT companies
Improve visibility for specific services, industries, and project requirements. Help buyers assess capability and experience before an inquiry.
B2B service businesses
Translate specialist expertise into pages that answer commercial questions and support longer, more considered buying decisions.
VortAxis is built around Ivan Kirsanov’s SEO experience since 2012, with recent work focused primarily on SaaS and IT. We assess project fit before proposing an engagement.
Measure the right progress
Connect Search Performance With Relevant Business Actions
Rankings provide context. The important question is whether the right people find your offer and take meaningful steps toward becoming customers.
Relevant visibility
Review non-branded demand, priority query groups, and commercial landing pages. Separate useful exposure from broad traffic that has little connection to your offer.
Acquisition signals
Evaluate tracked inquiries, demo requests, and signups. Where CRM data and sales feedback are available, use them to understand the quality of organic opportunities.
Interpret results with context. Seasonality, branded demand, tracking coverage, implementation timing, and your sales cycle affect what the data can show. We explain these limits when discussing performance.
Choose an engagementMonthly execution Defined diagnosis or guidance
Ongoing SEO or a Focused Starting Project?
Managed SEO
For companies that need coordinated, ongoing work across several priorities. Monthly plans begin at $2,500 USD, with broader options at $4,500 and $8,000.
- An agreed strategy and priority sequence
- Execution within the defined monthly scope
- Coordination, feedback, and performance review
Exact deliverables, contract terms, capacity, and additional costs are specified in your proposal.
Compare Monthly SEO PlansAudit, Research or Consulting
For a specific problem, an independent assessment, or a plan your internal team can implement. Start with a clearly defined deliverable.
- SEO audits and strategy reviews
- Competitor analysis and content planning
- Keyword mapping and expert consultation
A focused project can establish priorities before you decide whether ongoing support is needed.
Before we begin
Questions About Our SEO Services
What is included in your SEO services?
The engagement can include strategy, keyword research, technical SEO, commercial page optimization, content planning, authority development, and measurement. Your proposal defines which workstreams and deliverables are included.
Do you implement changes or only provide recommendations?
This depends on the agreed scope and your website. We can deliver agreed page edits and SEO tasks directly where access allows. Development, deployment, and content production responsibilities are confirmed before work starts.
Do you provide SEO services for SaaS and B2B companies?
Yes. SaaS, software, IT, and B2B services are our primary focus. We assess the offer, buyer journey, and commercial pages before deciding how to target search demand.
Can you work alongside our existing marketing team?
Yes. We can coordinate with your marketers, developers, writers, and subject experts. The engagement defines ownership, approvals, and the route from recommendations to implementation.
How do you choose which keywords to target?
We consider buyer relevance, search intent, competing results, your capabilities, and the page needed to satisfy the query. Search volume is one input, not the sole reason to prioritize a keyword.
How long does SEO take to produce results?
Timing depends on your starting position, competition, website authority, and implementation speed. We establish a baseline and evaluate progress as changes take effect. We do not promise a fixed date for rankings or leads.
How much does ongoing SEO cost?
Monthly plans are $2,500, $4,500, and $8,000 USD. The pricing page explains their general scope. A proposal confirms exact deliverables, terms, and any additional costs for your project.
Will we own the accounts and work produced for our website?
You should retain control of your website and analytics accounts. Ownership and usage rights for deliverables are specified in the engagement agreement. We discuss account access and handover requirements before starting.
Can we start with an SEO audit?
Yes. An audit or a strategy review can establish the issues and opportunities before ongoing execution. We define the review depth and expected deliverables around your current question.
Do you guarantee first-place rankings?
No. Rankings and acquisition outcomes depend on factors beyond an agency’s control. We commit to the agreed work, explain decisions, and evaluate relevant performance signals.
Build a clearer route to organic acquisition
Let’s Identify the SEO Work Worth Doing Next
Share your website, target market, and the result you want to improve. We’ll discuss your situation and a practical scope for moving forward.
Have a different question? Contact VortAxis.