Traffic or inquiries have declined
Identify which pages and query groups changed, when the decline began, and which explanations are supported by the available data.
VortAxis · Website diagnosis & practical recommendations
SEO Audit Services That Turn Website Issues Into Clear Next Steps
Understand what limits your organic search performance before investing in more content or another round of fixes. VortAxis reviews your website, validates the important findings, and delivers a prioritized plan your team can use.
SEO experience since 2012SaaS, software & B2B focusOne-time project · Custom quote
When an audit helps01 02 03
Get a Diagnosis Before Choosing the Next SEO Task
A website SEO audit is useful when the next investment is unclear. We connect technical findings, search performance, and page relevance to the decision you need to make.
Your website is not gaining traction
Find barriers in discovery, targeting, structure, or content. Establish whether important pages answer the searches your buyers actually make.
You need an independent assessment
Review your website before a new engagement, a redesign, or a change of strategy. Give your internal team a clearer basis for prioritizing work.
What we examine01 / Audit workstream 02 / Audit workstream 03 / Audit workstream 04 / Audit workstream 05 / Audit workstream 06 / Audit workstream
SEO Audit Coverage Matched to Your Website
A comprehensive review can cover the areas below. We confirm depth, page coverage, markets, and data requirements before starting; a focused audit may cover only selected areas.
Technical SEO & Indexing
Assess whether the right pages can be discovered, rendered, and indexed.
- Review robots directives, XML sitemaps, status codes, and redirects.
- Check canonical signals, duplicate URLs, and indexing patterns.
- Inspect important templates and JavaScript rendering where relevant.
- Assess mobile experience and performance issues within the agreed scope.
Typical output: Validated technical findings, affected examples, and recommended fixes.
Site Structure & Internal Linking
Understand how your architecture supports important pages.
- Review navigation, page hierarchy, and relevant crawl paths.
- Identify important pages with weak internal support.
- Assess links between commercial pages, content, and case studies.
- Review overlapping page purposes and structural gaps.
Typical output: Architecture recommendations and internal linking priorities.
On-Page SEO & Search Intent
Check whether important pages match the searches they target.
- Review titles, descriptions, headings, and main content.
- Assess intent and competing result types for agreed topics.
- Check targeting overlap and potential keyword cannibalization.
- Evaluate product or service explanations and missing buyer information.
Typical output: Page-level recommendations tied to specific search intents.
Content Quality & Coverage
Separate useful content opportunities from unnecessary publishing.
- Review agreed content groups for relevance and performance.
- Identify outdated, overlapping, or insufficiently developed pages.
- Assess gaps between educational content and commercial offers.
- Recommend updates, consolidation, or new coverage where justified.
Typical output: A content action inventory with reasons for each recommendation.
Backlink Profile & Competitor Context
Put off-site signals and competitive gaps in context.
- Review available backlink data and referring-domain relevance.
- Identify unusual patterns that warrant further investigation.
- Compare agreed competitors and selected search results.
- Assess opportunities without relying solely on domain scores.
Typical output: A contextual backlink review and relevant competitor observations.
Measurement & Conversion Paths
Check whether your data supports the questions being asked.
- Review available GSC and GA4 data for agreed periods.
- Assess priority landing pages and tracked conversion actions.
- Review routes to inquiries, demos, or trial signups.
- Flag tracking gaps and limits on attribution.
Typical output: A performance baseline, measurement limitations, and next steps.
Tools support the investigation. Crawl warnings and third-party metrics are inputs. We validate important findings against actual pages, business relevance, and available first-party data.
Your deliverables01 02 03 04 05 06
An SEO Audit Report Your Team Can Act On
The audit should make implementation easier. We agree the format around the people who will use the findings, from business stakeholders to developers and content teams.
Executive summary
A concise explanation of the main constraints, why they matter, and the decisions needed from your team.
Evidence-backed findings
Documented issues with affected URLs or templates, examples, likely implications, and relevant supporting evidence.
Prioritized action backlog
An editable list of recommended tasks with relative priority, dependencies, and suggested implementation ownership.
Page & content recommendations
Specific guidance for the agreed pages or content groups. Clear next actions rather than a generic checklist.
Implementation roadmap
A recommended sequence that separates immediate constraints from improvements requiring development, content, or further research.
Findings walkthrough
A review of the report and recommendations, with time for questions and clarification of the next steps.
The proposal specifies deliverable formats, included review time, and any follow-up validation. Audit delivery does not automatically include implementing every recommendation.
How priorities are decided
Know What to Fix First - and Why
The highest warning count does not necessarily indicate the highest business priority. We consider the issue, its reach, the evidence, and the resources needed to resolve it.
| Criterion | Question we ask | How it shapes the plan |
|---|---|---|
| Business relevance | Does this affect pages or journeys connected to your offer? | Give priority to issues affecting important commercial destinations. |
| Evidence & reach | Is the issue confirmed, and how many relevant pages are affected? | Distinguish validated template-wide problems from isolated warnings. |
| Dependencies | Does another task depend on this being resolved first? | Address access and indexing constraints before expanding affected content. |
| Implementation effort | What resources, approvals, and risks does the fix involve? | Organize practical workstreams and flag tasks requiring specialist input. |
Example: if an important service page has an unintended noindex directive, resolving that constraint may come before rewriting its metadata. We check the actual situation before recommending either change.
Choose the right scopeBroad diagnosis Defined problem
A Complete Website Review or a Focused Investigation?
Comprehensive SEO Audit
For websites needing an assessment across technical health, structure, targeting, content, and performance. Useful before a substantial change in SEO investment.
- Agreed technical and content coverage
- Performance and competitor context
- Consolidated findings and next priorities
Best for: understanding the main constraints across the website.
Focused SEO Audit
For a specific question: indexing problems, a traffic decline, content overlap, or an underperforming group of commercial pages.
- A clearly defined investigation question
- Relevant page groups and data review
- Targeted findings and corrective actions
Best for: a known bottleneck that needs a deeper investigation.
A defined project
How the SEO Audit Process Works
Scope the review
Agree the website, goals, markets, page groups, competitors, and questions the audit should answer.
Collect & investigate
Review available search data, crawl results, pages, templates, and supporting material. Validate important observations.
Explain & prioritize
Document findings, distinguish facts from hypotheses, and organize recommendations by relevance and dependencies.
Deliver & discuss
Walk through the report, clarify responsibilities, and agree any separately scoped implementation or follow-up work.
Prepare for a useful diagnosis
What We Need From Your Team
Business & Website Context
- Your primary services or product, target customers, and markets.
- The performance issue or decision that prompted the audit.
- Recent redesigns, migrations, content changes, or previous SEO work.
- Known platform constraints and available implementation resources.
Relevant Data & Access
- Google Search Console access for search and indexing evidence.
- GA4 access where traffic and conversion analysis is included.
- Relevant reports or change history available to your team.
- Additional access only when the agreed investigation requires it.
We can review publicly accessible pages without analytics access. However, traffic diagnosis and conversion conclusions will be limited; the report will explain those limits.
SaaS, software & B2B context01 02 03
A Review That Accounts for How Your Website Works
SaaS product websites
Assess feature, integration, use-case, and comparison pages alongside public documentation and app boundaries. Check whether search coverage reflects real product capabilities.
Software & IT services
Review commercial services, industry expertise, case studies, and supporting content. Identify gaps in targeting and the explanations buyers need to assess fit.
B2B service businesses
Review specialist offers, lead-generation paths, and the relationship between informational traffic and relevant inquiries. Account for longer decision cycles.
VortAxis is built around Ivan Kirsanov’s SEO experience since 2012, with recent work focused primarily on SaaS and IT. The review is tailored to the agreed business context.
Pricing & implementation
A Clear Audit Scope Before You Commit
Audit Pricing
SEO audits are quoted individually. The fee depends on the website’s size and complexity, page coverage, markets, competitors, available data, and required depth.
We confirm the deliverables, schedule, review session, and fee before starting. Larger or multilingual websites may require a different scope from a focused SaaS marketing site.
After the Audit
Your team can implement the recommendations using the agreed deliverables. We can also discuss separately scoped assistance with technical coordination, content updates, or ongoing SEO.
Follow-up verification is included only when specified in the proposal. A review does not require you to purchase a monthly retainer.
Before you book
SEO Audit FAQs
What is an SEO audit?
An SEO audit evaluates the factors affecting a website’s organic search performance. It identifies validated problems and opportunities, explains their relevance, and organizes recommended next steps for the agreed scope.
What is included in your SEO audit services?
A comprehensive audit can cover technical health, indexing, site structure, internal links, on-page targeting, content, backlink context, and measurement. Your proposal specifies coverage, depth, deliverables, and exclusions.
Is this an automated SEO report?
No. Automated tools help collect observations, but we review important findings in context. Recommendations should explain the affected pages, evidence, relevance, and practical next action.
How much does an SEO audit cost?
The fee is quoted after scoping. Website complexity, page coverage, markets, competitors, data requirements, and the depth of investigation affect the work. We agree the price before starting.
How long does an SEO audit take?
The schedule is confirmed after the scope is defined and the required access is available. A focused investigation and a comprehensive review of a large website require different timelines.
Do you need Google Search Console and GA4 access?
These accounts provide useful first-party evidence when performance analysis is included. Public-page reviews are possible without them, but conclusions about traffic and conversions will be more limited.
Will you fix the issues you find?
The audit delivers findings and recommendations. Implementation is included only when explicitly agreed. We can discuss separate support or provide tasks for your developers, writers, and marketing team.
Can you investigate an organic traffic drop?
Yes. A focused investigation can assess affected pages and queries, timing, changes, and technical or content factors. We distinguish evidence from hypotheses rather than assuming every decline has the same cause.
Can you audit a SaaS website or review another agency’s work?
Yes. We can tailor the scope to SaaS page types or assess the website impact of current SEO activity. If the main question concerns the strategy itself, we may recommend a strategy review alongside or instead of a technical audit.
Will an audit guarantee better rankings?
No. An audit identifies and prioritizes work. Outcomes depend on implementation, competition, your offer, and search engine systems. We explain the reasoning and limits behind each major recommendation.
Clarity before the next investment
Find Out What Your Website Needs Next
Share your website and the question you need answered. We’ll discuss the right audit scope, the data required, and the deliverables your team can use.
The initial conversation helps define fit and scope. Detailed analysis and recommendations are part of the paid audit.