Traffic grows. Inquiries don’t.
Your blog may attract readers who will never buy. We review query intent, landing pages, and conversion paths to shift attention toward relevant demand.
VortAxis · SEO for SaaS, software & B2B
SEO Agency for SaaS & B2B Growth
Get your product and services in front of people actively looking for a solution. VortAxis connects SEO strategy, technical improvements, and useful content to help SaaS and B2B companies attract qualified inquiries, demos, and signups.
SEO experience since 2012SaaS & IT focusPlans from $2,500/month
Reach the right buyers
Prioritize searches connected to your product, services, and customers.
Give each page a purpose
Connect search intent with a clear reason to choose your business.
Know what happens next
Work from agreed priorities, visible tasks, and measurable goals.
Where growth gets stuck01 / RELEVANCE 02 / DISCOVERY 03 / EXECUTION
Your Website Should Bring You More Than Traffic
Search visibility matters when it reaches people your business can serve. We look for the gaps between what buyers need, what your website offers, and what search engines can understand.
Competitors own the shortlist.
Buyers find competing solutions while your product or service pages stay buried. We identify missing commercial pages and strengthen the ones you already have.
The SEO backlog keeps growing.
Audits and content ideas pile up without clear ownership. We turn findings into prioritized work, with implementation responsibilities agreed before execution.
Choose the support your business needs01 02 03 04 05 06
SEO Services for Every Stage of Your Search Growth
Start with a focused investigation or build an ongoing SEO program. Explore the services below to find the scope that fits your website, your goals, and your implementation capacity.
SEO Services
Bring strategy, technical improvements, commercial pages, content, and link building into one agreed program. For businesses that need ongoing SEO delivery and a clear set of priorities.
Explore SEO servicesSaaS SEO
Help buyers discover and evaluate your product through category, feature, use-case, integration, and comparison pages. Connect relevant search demand with the capabilities your software offers.
Explore SaaS SEOSEO Audits
Identify technical, indexing, on-page, and content issues within an agreed audit scope. Get documented findings and a prioritized action plan for the people implementing changes.
Explore SEO auditsSEO Strategy & Consulting
Develop a strategy, review your current approach, or get specialist advice on a specific challenge. Choose a focused consultation or ongoing advisory support that fits the decisions ahead.
Explore SEO consultingSEO Content Strategy
Connect content audits, keyword research, and gap analysis with a practical page map and publishing plan. Prioritize updates and new content around your offer and the questions buyers ask.
Explore content strategySEO Competitor Analysis
Understand which search competitors matter and where their pages, content, and backlinks reveal relevant opportunities. Use the findings to inform your own priorities rather than copy a competitor’s website.
Explore competitor analysisNot sure where to start? Tell us about your website and the main issue you want to address. We will discuss a suitable format on a free introductory call. You can also compare SEO pricing and engagement options.
Built for complex buying decisions
A SaaS SEO Agency Approach That Starts With Your Product
Software buyers search for problems, features, integrations, and alternatives before requesting a demo. Your SaaS SEO strategy needs to connect these searches with a credible explanation of what your product does.
For IT and software development companies, we apply the same discipline to services, industry expertise, and project requirements. Broad traffic is useful only when it supports the customers you want to reach.
From search intent to the right page
- Category searches: explain what your software is and who it serves.
- Feature and use-case searches: show how a specific workflow or problem gets solved.
- Comparison searches: help buyers assess fit, limitations, and alternatives fairly.
- Integration searches: explain supported connections and practical setup requirements.
- Educational searches: answer relevant questions and link readers to the next useful step.
We recommend new pages only when demand, product capabilities, and distinct intent justify them. Each page needs its own purpose.
The people behind the workBUSINESS CONTEXT VISIBLE EXECUTION EXPLAINED DECISIONS
SEO Experience Since 2012. A Clear Focus on SaaS and IT.
VortAxis is an SEO agency built around the experience of Ivan Kirsanov, an SEO specialist working since 2012. His recent work has focused primarily on SaaS and IT projects, including technical audits, commercial page optimization, keyword strategy, and content planning.
That background shapes how we work: understand the offer, identify the pages that matter, and connect each recommendation to a business need. You get a clear explanation of priorities and the decisions behind them.
Your offer comes first.
We need to understand your customers, sales process, and product strengths before deciding which keywords deserve attention.
You can follow the work.
Agreed tasks, priorities, and dependencies make progress reviewable. You know what requires input from your team.
You know why it matters.
We explain recommendations in plain language, including their expected value, limitations, and implementation tradeoffs.
How we work
A Clear Route From SEO Findings to Action
An SEO audit becomes useful when the right changes reach your website. Our process connects discovery, prioritization, implementation, and review.
Understand the business
Discuss your offer, audience, target market, conversion goals, previous SEO work, and available resources.
Find the constraints
Review your website, search performance, and competitors. Identify technical barriers, content gaps, and underperforming commercial pages.
Agree the priorities
Build a practical roadmap. Confirm deliverables, ownership, dependencies, and the measures used to evaluate progress.
Implement & refine
Complete the agreed work, assess what changed, and update the next priorities using performance data and your team’s feedback.
What success looks like
Measure the Steps Between Visibility and Revenue
Our B2B SEO services connect search performance with meaningful website actions. Before work starts, we agree which signals matter for your sales model and what your tracking can reliably show.
Where CRM data is available, we can assess lead quality and pipeline contribution with your team. Revenue attribution depends on tracking coverage and the length of your buying cycle.
A useful measurement framework
- Visibility: relevant non-branded searches, priority keyword groups, and important landing pages.
- Engagement: visits to product and service pages, content journeys, and conversion paths.
- Acquisition: tracked inquiries, demo requests, and trial signups from organic search.
- Lead quality: sales feedback and CRM outcomes where the data is available.
Results need context. We consider seasonality, branded demand, implementation timing, and changes in your offer.
Pricing & engagement
SEO Packages With a Clear Starting Point
Choose a monthly investment that fits your priorities and capacity to implement changes. All plans use the same SEO expertise; the difference is the breadth of work and execution capacity agreed for your project.
Establish your priorities
Basic Plan
$2,500 USD / month
For startups and smaller B2B websites that need a focused SEO foundation and a manageable set of priorities.
Suggested engagement focus
- Identify the most valuable search opportunities
- Address priority technical and on-page issues
- Strengthen the pages closest to your offer
- Build a practical content roadmap
Expand your reach
Standard Plan
$4,500 USD / month
For growing companies that need to improve existing pages while developing a broader search presence.
Suggested engagement focus
- Expand product, service, and use-case targeting
- Coordinate technical and content priorities
- Improve topic coverage and internal linking
- Support priority pages with outreach opportunities
Coordinate a larger program
Premium Plan
$8,000 USD / month
For established brands with broader websites, competitive categories, and several SEO workstreams to coordinate.
Suggested engagement focus
- Prioritize opportunities across larger page sets
- Coordinate multiple content and technical workstreams
- Develop deeper category and competitor coverage
- Align execution with internal marketing and product teams
Every plan includes a free initial consultation, professional SEO expertise, access to insights from professional SEO tools, and ongoing support. The proposed focus above guides plan selection. Exact deliverables, capacity, communication cadence, contract terms, and any additional costs are specified in your proposal.
Need a different scope? We can discuss a custom engagement around your current bottleneck, resources, and budget. A larger plan provides more execution capacity; rankings and revenue also depend on competition, implementation, and your offer.
Is VortAxis right for you?
An SEO Company for Teams Ready to Build a Stronger Acquisition Channel
We can help when…
- You have a defined product or service and know whom you want to reach.
- Your commercial pages need clearer targeting or stronger content.
- You need an SEO roadmap your marketing and development teams can use.
- You can provide product knowledge, feedback, and implementation support.
What to expect from the relationship
SEO is ongoing work with dependencies. We need access to relevant data, a route to implement changes, and input from people who understand your customers.
We agree the scope before starting and explain where progress depends on your team. If a different starting point makes more sense, we discuss that during the initial consultation.
Before you choose an agency
SEO Agency FAQs
What does your SEO agency actually do?
VortAxis helps companies improve how potential customers find and evaluate them through organic search. Our work can include strategy, keyword research, technical SEO, on-page optimization, content planning, and link building. Your proposal defines the services and deliverables included in your engagement.
Do you work only with SaaS companies?
Our primary focus is SaaS, software development, IT, and B2B services. We can discuss other businesses when their goals match our expertise. During the consultation, we assess your offer, market, and website before recommending a scope.
Can you help us reach customers in the United States?
Yes. We can build a strategy around US search demand, competitor pages, and the language your target buyers use. Targeting the US market does not require a US office, but it does require an offer and website that meet local buyer expectations.
How much do your SEO services cost?
Our monthly plans are $2,500 for Basic, $4,500 for Standard, and $8,000 for Premium, in USD. We also discuss custom scopes. Your proposal confirms deliverables, execution capacity, contract terms, and any additional costs before work begins.
How soon will we see results?
Timing depends on your starting position, competition, website authority, and how quickly changes are implemented. We first establish a baseline and prioritize the work. Early progress may appear in indexing or visibility before it produces qualified inquiries. We do not promise a fixed date for rankings or revenue.
Can you work with our developers and content team?
Yes. We can provide prioritized technical recommendations, keyword maps, content briefs, and on-page changes for your team. We agree who implements, reviews, and approves each type of work so recommendations have a clear route to completion.
Do you guarantee first-place rankings?
No. Search rankings are influenced by competition, search engine systems, and implementation outside an agency’s control. We commit to the agreed scope, explain our recommendations, and evaluate progress against relevant visibility and acquisition measures.
How do you account for AI search?
We focus on clear product information, accessible pages, useful answers, and credible supporting evidence. These help people and search systems understand your business. Where data is available, we can review AI referrals and brand visibility; we do not guarantee citations or recommendations from AI platforms.
Your next stage of organic growth
Make Search a Stronger Source of Qualified Leads
Find the gaps between your buyers’ searches and your website. Let’s discuss which pages, technical fixes, and content priorities deserve your next investment.
01 · Share your website
Tell us your market, offer, and main growth challenge.
02 · Discuss the priorities
Talk through your current approach and the support you need.
03 · Agree the next step
Define a suitable scope, responsibilities, and budget.
Free initial consultation · Have another question? Contact us
Reviews & rating
What our awesome customers say
Our team has a successful track record of helping brands scale profitably based on high-performing strategies.
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